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The legal marketplace is growing, with increasing competition and advertising noise as lawyers and law firms become savvier in marketing. It’s becoming easier for smaller firms to enter the space, but they don’t yet have the brand recognition that some of the bigger firms have. That makes a strong logo extremely important for small and solo law firms. Unfortunately, many of these firms don’t have the resources that the larger firms have to work with agencies or marketers on crafting their brand, and don’t know where to start. And many of the bigger firms don’t like their current logo anyway because they believe it makes their brand look old and outdated- not the best image if you’re trying to attract more clients. If you’re unsure if your current logo is helping you stand out, learn from our latest infographic on what makes a good (and a bad) legal logo so you can get a head start on getting noticed.
Infographic Source: https://blog.crowdspring.com/2017/01/infographic-the-importance-of-solo-and-small-law-firm-logos/
Tags Firm Importance Law Logos Small Solo
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Branding is very important to smaller law firms. Have a recognizable logo helps you to be found. There was some information posted in the last year or so, regarding how people find lawyers. It indicated that 40% of people chose a lawyer based on their impression of the lawyer’s website. That may be true for problems with everyday matter, but if you need a criminal lawyer, Andrew D Stine (http://andrewdstine.com/) will provide a lot more than first impression, he will help you with really serious issues.
Very true! But the survey (http://thomsonreuters.com/en/press-releases/2014/internet-lawyer-search-survey.html) actually found that 41% of people in their 30s/40s consult the internet as their first step in choosing a lawyer. Regardless of whether or not the internet is their first step, the logo/website still act as major deciding factors. If Mr. Stine is looking for a logo or website redesign, http://www.crowdSPRING.com offers many services and creatives to choose from and collaborate with!