Tag Archives: Anchor Text Optimization

Most Effective Practices For Anchor Text Optimization

Anchor texts are hyperlinked, clickable words in any content. Your site’s rankings on search engines will improve remarkably once you start working on anchor text optimization for internal as well as external content. History of Anchor Texts Till 2011, companies gained high rankings by utilizing keyword-rich links as anchor texts. In 2012, Google launched the Penguin update, due to which …

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