Tag Archives: Internet Marketing

Before the digital era, the advertising methods used to promote a business would today be considered “traditional marketing”. These include things like: TV ads, radio ads, newspaper ads, billboards, bulletin boards, flyers and pamphlets, ads in the phonebook, business cards, and word of mouth (arguably still one of the best methods). While many of these methods can still work well …

If you’ve been doing lead generation for any length of time, you know it’s a rather complicated and, at times, confusing enterprise. This is why Straight North, a PPC management firm headquartered in Chicago, developed the infographic you see below, the Lead Generation Ecosystem. Originally created as an internal training tool, it proved so effective we decided to present it …