Tag Archives: Metrics

The power of mobile in the digital age is undeniable. Studies show that more people access the internet through mobile devices such as smartphones and tablets rather than through desktop computers, which makes sense, considering we bring these devices with us almost anywhere due to their portability. Because of this surge in mobile use, SMS marketing is becoming an effective …

Any marketer worth their salt doesn’t just get the word out about their brand or product. They also put a lot of work and effort into tracking and analyzing metrics so they can adapt what works into their strategy, as well as avoid taking up time and resources doing something that doesn’t improve numbers. You might already be analyzing the …

Marketers are constantly struggling with a lack of time. That’s why it’s so important to stay focused on things that really matter. Recently we’ve been seeing more and more posts titled, “X Marketing Metrics That Need to Die”. Are there actually so many useless metrics we should ignore to win more time? Maybe. But who cares about useless ones if …