We live in an age that is influenced by the digital technologies. The rise in the ease of internet usage have provided the leverage to people from all across the globe to access the world of information and entertainment from their own devices only, and by staying completely at home, thus a dramatic growth of the online shopping industry has occurred. It is due to this fact that online marketers are focusing more on the usability design and content of the websites that are being created, because they are supposed to be the first interaction point between the customer and the business. higher usability translates to higher user engagements thus better business development and satisfied clients. Latest researches have proved that engaged web visitors bear 50% more chances to convert into customers. therefore, we present to you certain key statistics that will help you in shaping up your entire web design project based on figures on how customers respond to online web and shopping in different ways.