LinkedIn is one of the most successful sales and marketing tools used today. Whether you are a small or large organization, it’s worth investing in LinkedIn if you are to build a superhit go-to-market strategy. LinkedIn B2B marketing strategies offer important benefits like employee amplification, increased brand awareness, specific account targeting, precise ad targeting, strong brand authority, and engagement growth. …
We are living in a technological world. But that doesn’t separate us from emotions. We, humans, are more likely to consider the brand that delves straight into our mind, build bond, and makes an ever-lasting impression. As we are emotional creatures, our psychological well-being defines spending behavior. And, this is what precisely a marketer or a sales representative must make …
Inbound marketing created a tremendous buzz across the industry spectrum. It has become so popular that many entrepreneurs have started to believe that outbound marketing is dead and have abandoned the process altogether. While inbound marketing has its strengths, there is still a place for outbound marketing. Inbound marketing focuses on publishing quality content that is relevant to customers to …
On Facebook Messenger, more than 8 billion messages are sent around the world daily. Given this, chatbot marketing has become broadly used as part of any business’ digital marketing strategy. If you are not implementing chatbot marketing in your marketing strategy, you are missing a lot of opportunities. Check out this infographic from MobileMonkey and learn more about the Messenger …
In the modern world, every small business needs to put a good deal of effort into marketing and publicity. There are so many start-ups and other companies in their initial phase bombing prospective customers with information, that it’s difficult to catch their attention. New strategies need to be formulated in order to reach a target audience in a different way; …
Uh oh! What is that sound we hear? It’s all the buzz surrounding the marketing flywheel. Ever since Hubspot came up with the idea of Flywheel, the marketing world has been fussing over it. Should businesses be driven by keeping the customers at the center? Is it really better than the funnel model? How can companies flywheel-ize their business? To …
If your dream is to be free to choose where, when and how to work, this publication is for you! Discover the 10 best business ideas in 2019 to be your own boss. Affiliate Marketing Learning to earn money online as an affiliate is not easy. But there are a lot of people in the world who are earning more …
Before the digital era, the advertising methods used to promote a business would today be considered “traditional marketing”. These include things like: TV ads, radio ads, newspaper ads, billboards, bulletin boards, flyers and pamphlets, ads in the phonebook, business cards, and word of mouth (arguably still one of the best methods). While many of these methods can still work well …
For many businesses nowadays, content marketing is an indispensable part of their overall marketing strategy. Content is king, after all, and if you still haven’t joined the content marketing bandwagon, then you’re missing out on a lot of potential growth for your business. Once you see the benefits of content marketing for your business, the question is: what kind of …
Proper marketing with the right sense and approach can do wonders for your newly established business. From your business’s net income to your brand’s overall market influence, everything entirely depends on how well you are able to promote your business in your niche. One wrong step in your marketing campaign and you will not only lose out on the resources …