Tag Archives: Branding

Creating your visuals for either marketing or advertising is not just about putting all design elements you have chosen in a beautiful and coherence way. Visual marketing is also about branding. With all the photos, videos, and other types of visual content people see every day on social media, can they instantly tell that the visual they see is belongs …

One critical metric that can help predict the probability of the success of your app to a significant degree is the Customer Lifetime Value metric, otherwise known as LTV. Lifetime value is the measurement of what a client’s business is worth to you in real monetary terms over the lifetime of the business cycle. This knowledge makes it easy to …