The Importance of Research and Planning in the Content Marketing Process

Content marketing is one of the most widely-used marketing tactics and yet many people still do it wrong. The biggest mistake that marketers make is to think that it is only about creating and publishing content. What they forget is that research and planning actually are the pillars on which successful content marketing campaigns are built. Per a recent study, …

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Keyword Research for Your Website

Keyword Research needs a lot of time and patience because you have to perform in-depth research. As the famous quote by Bill Gates goes “Content is the King”, he was referring to the future of internet where content will become the biggest market. Yes, Content has become a very big of a marketplace. So, we can say “Content is the …

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Research Misconduct: Why PhD Students should Stay Away from it!

This infographic takes a detailed look at what research misconduct entails, how the practice unfolds within research communities and what community stakeholders can do to prevent and apprehend perpetrators and instances of the practice. According to the U.S. National Science Foundation, research misconduct involves fabrication, falsification and plagiarism of research data. Other kinds of research transgressions include impropriety of authorship, …

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When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing

Consumer research is very much important to finalize the price for your products. Price of the products plays significant role and impact the sales directly. Check this infographic to know six consumer research findings that uncover how best you can use pricing to boost sales or improve customer satisfaction. Infographic Source: http://www.tomfanelli.com/when-the-price-is-just-right-6-consumer-research-findings-on-product-pricing/