Is your company thinking of raising brand awareness or bringing a new product into the market? You’re probably going to need a new video advertisement. Aside from having an interesting concept, you’ll have to decide on the setting for the ad and pick an endorser who will serve as the brand’s face. Finally, your ad will need the right music to go with it.
At first, music sounds like a minor consideration which doesn’t need much thought or time to be taken care of. However, research has proven that effective ad music can be a powerful marketing tool. A 2015 study by the Nielsen Company revealed that commercials were scored as more empathic, creative, and emotive, and better at getting information across when they included music.
The right soundtrack can help audiences relate more to your brand’s message and invite them to find out more about what your brand has to offer. It can also help shape brand identity and make your products and services more appealing to your target demographic.
The best part is that finding the perfect advertisement music doesn’t have to be so daunting! To help you out, here’s a 6-step guide to choosing the most fitting songs for your next ad.
