Information design, data visualization, visual content – all these are different names of the same thing i.e. infographics. In recent years, infographics have gained popularity under the aforementioned labels.
With the markets getting more sophisticated, simple infographics have become too basic. To walk side by side with the global market, localization has become an absolute necessity. And this extends to infographics as well.
Let’s start with the basics.
What is an Infographic?
Infographic, as you can probably guess, is derived from the words information and graphics. With that being said, it is the visual representation of information. This is the basic definition.
In practice, the spectrum is a lot broader. The primary goal of an infographic is to capture the attention of the reader. It does not necessarily consist of descriptive information. It may consist of copy, information, or both.
You can find them everywhere from the cover of a magazine to a poster on your dentist’s wall.
Different Type of Infographics
There are many different kinds of infographics. But they can generally be divided into three broad categories.
- Data Visualization: it is a simple artistic representation of data in an artistic way.
- Editorial Graphics: these are incredibly useful marketing tools used by the magazines
- Information Design: This is a representation of a concept rather than data.
Each of these has its own unique features, but one thing: they’re all powerful storytelling tools.
When you are trying to get your message across to a global audience, infographics can be really helpful. They play an extremely important role in content marketing, helping you put your business on the radar.
Key Role in Content Marketing
Infographics have never had a more important role than they have right now. The attention span of humans is decreasing with every generation and it is getting harder and harder to get their attention. And you need that attention if you are to market your product in a global market.
Here are some other reasons infographics have become crucial.
This might not come as a surprise, the human brain digests the visual content much easier than it does text. Studies have shown that it is about 60,000 times faster to process a visual than a text file.
With the overwhelming information being bombarded onto us in this age, it only makes sense that the visuals capture much more attention than plain long text.
The animation is the essence of infographics, so what can be better suited to tell your story in a dramatic way?
The content matters, obviously, but what matters more is the way that it is represented. Infographics give you a way to represent that content in a way that makes it come to life for the audience.
It becomes more interesting and amusing to the readers.
Not only do infographics make it easy for your brain to process the content but also to understand it.
When reading long text paragraphs, there are instances when the readers can get distracted, or lost. Infographics reduce the chances of that happening significantly.
Infographics give the content a flair and make it interesting and easy to understand.
The best thing for a business is word of mouth. It means when the customers tell other potential customers about your business.
With infographics, it is much easier for them to spread the word. Providing them with this kind of convenience gives your business a considerable boost.
Why Localize Infographics?
That’s a fair question. I mean why not just use the material that you already have and go for an international campaign? You could do that, but this way you will be neglecting a huge potential market that way.
Localized infographics is a step even further. Here are the reasons to use localized infographics:
- It helps you connect with the people in a way that a non-native language (English) can’t.
- Content in their language helps them understand your product better.
- Using their language and culture makes them feel special
- It breeds loyalty, earns you more customers, sales, and word of mouth.
Things to Keep in Mind When Localizing Infographics
We have established that localization of infographics is vital to set foot in the international market. But there some things that need to be kept in mind while doing so.
Localization is very rewarding when done right, but any wrong move can backfire badly. To avoid that from happening, take care of the following things. If you are decided to buy a localization services you can try Mars Translation.
The Customs and Traditions of the Country
There are different customs in every country. When you want to make a place in that market, make sure that you are following their customs and culture.
Some countries may not allow the kind of visuals you were previously using. This can lead to a very powerful backlash from society.
So make sure that you study the culture of the society before you start marketing.
The demand of the market has gone way beyond the simple translation. It is better to be cautious about the vocabulary that you opt for.
Some words may or may not be appropriate to use, while others may not be used the way you are using them. Therefore it is best to use a translator that is familiar with what goes in the particular society.
Colors and Graphics
Just like words, colors also have a different meaning in different cultures. White color, for instance, is the color for funerals in some countries while it is the color of weddings in others.
So the colors that you use have to be very cultural-sensitive.
Symbols and References
It is best to avoid any kind of symbols or religious references in the infographics at all. But if for some reason you must, then make sure that you find out what kind of symbols and gestures are appropriate.
Laws and Regulations
It never hurts to keep an eye out for the law. There are regulations about content marketing as well. Make sure your content is in compliance with all the rules, otherwise you may get yourself reported.