In this era of digitalization, the internet is full of information. In the plethora of information, how can you seek the intention of your potential customers? Although you are providing your audience with relevant content yet how to stand out in the world of digital information is a point to ponder. The answer lies in the use of the localized infographic in content marketing.
What are Infographics
The infographic helps to deliver your data with a combination of graphics and design. It is a highly effective tool and it helps to deliver the data compellingly. Therefore, the target audience can understand your intended message easily, no matter how dry your information is. Moreover, it makes the audience understand your message with visuals. Generally, marketers use infographics to convey complex information in the form of a story and captivating graphics. Information through infographics is usually shared through social media.
Importance of Infographics
People started using infographics in 2008 and from there it gained popularity in the world of digital marketing. Its importance lies in the fact that they simplify the complex data and the people can understand your content with clarity. Research has shown that 80% of people opt for content that is conveyed with images. Therefore, the content with infographics is 30% more read than simple text. Global marketers and brands are widely using infographics for content marketing so you can well imagine the importance of infographics. Let’s have a look at the reasons why infographics are popular in content marketing.
- It helps to explain the marketing statistics in a precise and engaging way.
- You can make your brand stand out in the fierce competition.
- It helps the companies to distinguish themselves by providing data that support their companies.
- It is a famous saying that a picture is worth a thousand words. Therefore, infographics combine both pictures and words so you can get the best compelling results.
- If your content is complex and holds a large number of statistics then with the help of infographics, you can hold the attention of readers. Moreover, it helps to narrate the content in the form of a story with visuals.
6 Benefits to Using Localized Infographic in Content Marketing
As per Forbes, the infographic in content marketing makes sense because of the following reasons:
- Visuals can improve a person’s learning and retention by 400%
- 90% of the information conveyed to the human mind is through visuals.
- 84% of companies that have used infographics consider it an effective tool
- 74% of marketers rely on visuals in their social media messaging.
Let’s dive into the 6 benefits to use the localized infographic in content marketing.
Use other Languages
Though English is a global language and if you want to run a global campaign then you need to consider other languages too. Otherwise, you will lose a huge chunk of the potential market. Localized Infographic helps you to use graphics and visuals as per regional and cultural nuance. To make good use of this medium, you have to collect the relevant data, compellingly write text. If you follow the above instructions then no matter how large or complex your data is, you can make it understandable and memorable for your target audience. Keep one thing in mind that when you translate content in another language then use all the slangs and idioms according to their cultural and regional differences and portray it in Infographic in the same way.
Additionally, infographics compel others to share your content that helps to build your brand. Moreover, it helps in getting backlinks to your website, which helps in improving your SEO rating. Generally, in many websites, there are embedded links. Therefore, website developers can easily add infographics to their websites. The other benefit of an infographic ensures that a backlink is present. Visuals help to impart the information in such a way that it remains memorable. But this backlink is beneficial if the content is written as per the cultural and regional differences and graphics are designed while using proper colors. For instance, some colors are considered auspicious while others are considered a bad omen.
Gather the data of charts and other statistics to include in infographics. If you include well-researched facts and figures then it gives authentic reference to readers. Infographics are scannable so if readers have to interpret the information quickly, they can refer to infographics. Moreover, infographics in your content marketing are also useful to google because the high search in google is related to infographics. Some people are very visual. Therefore, their brain processes visuals faster than content. People tend to buy products and services from websites that are in their native language. In the same way, people are attracted to infographics that are developed considering their culture and region.
Skimming the Information
Visitors and browsers don’t always have time to read the entire content on the web. Sometimes they don’t even read visible data. Therefore, most visitors scan the web page to skim the important information according to their query, instead of reading the entire posts. Make sure that infographics contain your logo and website link so that people can find infographics shared from another website. In this way, they can know your work and if it contains localized infographics then they can skim the information and can understand your professionalism.
People understand your point of view well if you try to tell a form of the story. People are attracted to those brands that convey their message in the form of a story. This is why many digital agencies asked you to include the infographic in marketing content strategy. Therefore, if you are using an infographic to narrate a story then don’t use anything related to religion and don’t portray any biased character. For instance, heroes of any nation can be a traitor for other nations. Thus, you need to use the localized infographic in content marketing.
You already have to put a lot of effort into developing the infographics but if the design of the infographic is not according to the preferences of the target market, then instead of giving you any benefit, it will fire back. Therefore, including localized Infographic in content marketing is the need of the hour.
Lindsay is a creative writer with a special interest in Culture, Tourism and Languages. Along with being associated with the Tourism industry for the past 7 years, she is working as a creative writer for CCJK Technologies, a known translation services provider.