Everything is online in this digital age, from education and employment to shopping and gaming slots like book of ra deluxe. However, having an online presence isn’t enough. You need a reliable payment gateway to receive money from customers. But first, what is a payment gateway? It’s a technology that transfers customer payments to online merchants. It can either operate online or through a card terminal. There are several reasons why you need such services.
For starters, a payment gateway guarantees online security. By protecting cardholder information, gateway services prevent unauthorized parties from intercepting your transactions. Payment gateways offer a quick shopping experience since customers don’t need to key in card details every time they purchase goods. Here are some payment gateway options for your eCommerce business.
PayPal payment gateway is one of the biggest payment gateway providers, serving over 200 countries. Initially called Confinity, the service began in 1998 before eBay acquired it in 2002. PayPal deals in 26 currencies and offers gateway services for large platforms like Google Play. Another selling point is its easy setup.
All you have to do is register an account and link the “Pay by PayPal” feature to your website. You can also enjoy advanced checkout features with PayPal Payments. Besides supporting major card services like Visa and MasterCard, this pro version works on popular eCommerce websites like Squarespace and Shopify. Transaction charges depend on your sales volume and account type.
Stripe ( Link)
Formed in 2009, this gateway serves 46 countries. This WordPress payment gateway works as an aggregator. That means it collects money in an umbrella account instead of individual vendor accounts. From eCommerce stores to subscription services, Stripe supports various online businesses by allowing credit and debit card payments.
Moreover, you can link Stripe to Apple Pay and Google Pay. Thanks to its mobile payments, Stripe lets you receive money on the road. You could even collect a card in advance and bill afterward.
You can also use Stripe’s POS system for in-person transactions. Again, you’ll love the billing option for recurring transactions. This gateway service stores a customer’s billing information and allows swift changes in line with customer needs. Stripe will automatically calculate your customer’s new bill if they change their subscription package. Because this gateway service works with banks directly, update your card details to avoid declined transactions.
Bryan Johnson started this company in 2007 before PayPal bought it in 2013. Besides being an online payment gateway, Braintree allows in-store transactions through PayPal Here card machines and mobile apps. Unlike most payment gateways that process payments in three business days, Braintree only takes two. Not forgetting its simple user interface that delivers a smooth checkout process.
Additionally, this gateway accepts more than 130 currencies and converts them to USD at a 1% charge. This way, your global clients have an easy time buying goods. Since it’s a PayPal subsidiary, this payment gateway provides merchants with a service account and integrates major digital wallets, cards, and ACH transactions. Best of all, Braintree provides 24/7 support for all your payment queries.
Google Pay (Link)
Google isn’t just a search engine; it also doubles as a payment gateway. Google Pay is ideal for mobile applications, in-person transactions, and eCommerce shops. Apart from the web version, Google Pay also works on iOS and Android devices.
It’s also easy to use. Thanks to its seamless checkout, you no longer have to worry about abandoned carts on your site. Adding Google Pay to your site is also uncomplicated. All you have to do is access its API, integrate it into your online shop, and run necessary tests. Furthermore, you can merge it with other payment services on your site, for example, Square and Stripe.
Started in 2008, this platform specializes in credit card processing for businesses that allow transactions between users. WePay supports Chase Pay, ACH services, and various credit cards. The system can execute complex transactions, for example, crowdfunding and multiple payments. Again, the platform’s security is unmatched.
Apart from its tokenization security technology, WePay has PCI Level 1 compliance. The platform also uses FDIC-insured banks to hold money, not to mention its quick setup. Though the site has a contract, users can cancel the arrangement whenever they please. All you have to do is create an account using your email address to receive money.
Selecting a Payment Gateway
Whether you’re setting up a new online store or you want to change your current e-commerce payment gateway, picking a payment gateway from the numerous service providers can be hectic. The first consideration is the transaction fees. Charges should be favorable to not only merchants, but also customers. What’s more, check the gateway’s popularity in your region. To avoid inconveniences, ensure the gateway service is available in your customers’ country of residence. What is your favorite e-commerce payment gateway? Recommend payment gateway services in the comments.
Thomas Glare is a web developer and app designer. He has specialized in WordPress websites and has been building them for almost ten years now. He believes in a customer-centric approach and builds his sites around enhancing the experience for the visitors. Whether it’s design elements, content, or payment gateways, Thomas has been able to boost numerous companies’ revenues by making their online presence more user-friendly.