Knowing your customers and getting them to drive profitable actions are essential for any business venture to be successful. The key to a winning business marketing campaign lies in mastering consumer behaviour and strategising around it. As marketers, you should know how to effectively connect with your consumers and reach out to them. The way you position your brand and how you present it can greatly impact your consumer’s buying behaviour to positively affect your business. The core of an effective strategy to sell your product or service is knowing your market well and how they make purchase decisions.
