n the age of mass content production and promotion, creating articles and multimedia materials that resonate with your target audience is more difficult than ever. According to the latest surveys, creating content that engages is one of the greatest challenges digital marketers face today. In addition to this, many brands still focus on providing large volumes of posts and graphics without taking into account their users’ preference that are crucial for engaging the audience. One of the principal steps for overcoming this challenge is investing time in researching people’s online behavior, demands and interests before planning a content strategy.
Therefore, a successful content strategy development includes research on the audience groups, as well as the most important online channels they use. This infographic summarizes key trends in the field of content marketing and outlines some of the most important steps in the process of increasing engagement level for branded content.
Infographic Source: https://fourdots.com/blog/overcoming-challenge-creating-content-engages-1922
