In this digital world, martech and adtech work on the basis of your customer’s interaction with your brand. But, do you think a buyer’s journey is as linear as it looks? Absolutely no. As modern technology has endowed us with multiple gadgets and online platforms, customers reach multiple touchpoints while making a purchase.
So, how do you reach your customers wherever they are in the online ecosystem? Data onboarding and data activation are key.
Data Onboarding is the process of bringing offline data with online identifiers for marketing efforts. It will help you gather your siloed data under a single source. And, leverage it for various marketing efforts through data activation.
Data activation helps in putting the gathered data into action. Both onboarding and activation are crucial for marketing efforts.
Have a look at the infographic below to know more!