One of the largest campaigns to attract Chinese visitors to Scotland came in 2014. The Great Names for Great Britain campaign ran for 10 weeks and asked people to suggest new names in Mandarin for famous British landmarks.
Run across popular websites like Weibo, WeChat and YouTube, the campaign generated over 13,000 new names for 101 British icons.
These were our favourite Mandarin names for Scottish icons.
February 26, 2016
A dedicated full-time digital marketer with 12+ years of experience in the industry. Since 2015, he has been successfully running infographicportal.com, a platform that showcases high-quality infographics across various topics. Nagendra's expertise lies in creating and executing effective digital marketing strategies that drive engagement and growth. His passion for visual storytelling and commitment to excellence has made him a respected figure in the digital marketing community.