In the presence of social media, consumers like to know more on their own before asking for assistance. From simple household fixes to knowing a specific product or service, they prefer to make use of the Google search first before going to an “expert” about a certain thing.
According to a study by Demand Gen Report, 47% of consumers read 3-5 content in any form before they actually consult a sales representative. This is a tell-tale sign that your website should be able to address an issue or inquiry when they search for it. This could come in the form of blogs. This particular page of your site has a collection of information that are valuable to your consumers. Along the way, you have to make sure that they’re relevant and informative.
To know more about this, here’s an infographic provided by Spiralytics to get the ground running in a high-converting blog page for your business.