How brands engage with their audience for Winter Holidays

While you’re busy shoveling snow from your driveway, brands are pushing out ton loads of engaging content on winter holidays to grab your attention. Winter holidays are the time of the year when brands try to capture their audience’s’ attention with unbeatable deals or tear-jerking ads. We analyzed Winter Holidays related social media posts by brands on Facebook, Twitter, and Instagram from 2012 through 2017 using our Analyze and Discover platforms and distilled our findings in an infographic format.
Instagram is the platform that all brands are leveraging to push out their dose of holiday content. Engagement on Instagram has consistently risen over the past five years overtaking Facebook. Amongst the top 100 engaging winter holiday posts by brands in 2017. 91 percent of the Instagram posts on that list contained images, leading to twice as many interactions on Instagram compared with its parent, Facebook and a whopping 76 times more than Twitter.
This infographic here can help you brainstorm some engaging ideas to deliver for your brand. The content ideas presented range from giveaways to eye-pleasing holiday visuals all entwined with the brands’ social media goals, tone, messaging style, principles etc.
For the marketers out there who are striving to create holiday content that best suits their social media strategy take a look at this infographic to get some inspirational holiday content. To surface above all the holiday clutter produced by other brands always remember to produce content that has your fundamental styles and tones to the messages.
The ideas presented here were mined from Unmetric’s branded content catalog, Discover. With Unmetric Discover, you can search for any topic from over 500 million pieces of branded content, monitor trending topics and hashtags, zero in on the latest and the most engaging content published and plan campaigns in advance using our calendar of important days, events and holidays.
How brands engage with their audience for Winter Holidays
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