How Much Does a Bad Reputation Cost Your Business?

Some people believe in the theory that there’s no such thing as bad publicity. The theory goes to say that as long as people are talking about it, whether good or bad, it is still considered as good publicity. Even if people are saying negative things about you or your company, publicity is still good because your name is positioned on top of people’s minds, keeping you relevant and talked about.
Moreover, having a bad publicity generates a dilemma for some business leaders, choosing whether they live up to the negative comments thrown at them and make good use of it than to resolve and do something to fix their company’s name at stake instead. Then again, which would make more profit out of the two?
While it may not completely bring back your company’s good and well-respected brand reputation, your customers and employees might appreciate the effort you put into saving your company that positions your business back to the positive side of the industry.
This infographic could serve as your guide as you dig more into how much could bad reputation cost your business and if it helps or not.
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