How To Escape the Advertising Bubble

The Great Escape – Breaking free of the advertising bubble
For some time now, Adtech (digital advertising) has all but consumed the marketing industry. You may have noticed that many marketing meetings are now no more than a series of acronyms – from PPC to SEO. As we enter the brave new world of 2020, there’s a shift occurring as many marketers find the results from these ads not only pull up short but, that they’re also actively putting off customers. So, with adtech now just a way of life, how do you escape the advertising bubble?
Get on track
First and foremost, respect your customers’ wishes – customers often deploy the ‘do not track’ option and…….most advertisers completely ignore this. If you’re not yet ready to leave digital behind in your advertising, the very least that you can do is to take note of – and action your customers’ requests.
Engage more
Instead of spending a ton of cash on online advertising, why not up your game when it comes to engaging with your customers? Use Sentiment Analysis to find out who’s talking about your brand – and where they’re doing it and then join in the conversation. You’ll be surprised at how much loyalty you can build just by connecting with the people who are interested in your products or services.
Move it offline
Although we’re not trying to turn you against the deity of digital, we are keen to point out that there is, in fact, more to life when it comes to advertising. Banners, billboards and leaflets may be old school but, they’re still super-effective when it comes to grabbing the attention of potential customers.
Use your manners
OK, OK – so your heart still belongs to digital. In which case, it’s time to show your human side by looking after your customers and personalising your advertising to make it relatable. The average punter isn’t daft – they can spot a sales pitch a mile off. Similarly, they’re able to see through ‘save the planet’ type ads which – you guessed it – thinly veiled sales pitches. In 2020, honesty and transparency are set to be the (somewhat refreshing) new buzzwords for marketers and, you’ll need to get on board with that in order to survive.
Not so long ago, advertising was all about billboards and product placement. Today it’s all online. Tomorrow it will, no doubt, be something completely different. The key to keeping on top of advertising is to predict change and roll with it.
This article was contributed by ben. You can visit his website here and browse their premium pull up banner product range. Ultimate Banners are the premier British printer and sign maker based in Birmingham UK.