Real impact comes from real people; this is why influencer marketing is a hit!
Influencer marketing is nothing but placing trust in a brand/ product based on the influence of influential persons. Influencers are more relatable than TV celebrities because they can create an impact through regular interactions in the various aspect of social media portal options; this includes interacting in the comment section, responding to Direct Messages, story replies, and much more; in contrast, such replies are not usually available from celebrities.
There are many reasons for the comparatively more engagement in any influencer’s profile is because of their dedicated theme/ ideologies. With a constant theme, more followers of the same mindset would be in a single place.
With a brand or product reflecting the ideologies, the same would be hit among the influencer’s audience. Well, what happens when the product does not align with the ideology? Even then, if the same is not controversial, it would be hit among the followers for the reasoning that the brand/ product is endorsed by someone they trust.
As it can be seen, trust is the core of influencer marketing in general. But, what is its impact level? Read further to know the various aspects of influencer marketing!