With pop-up shops becoming more and more popular it’s important that retailers not only utilise this trend but also do it properly. Making sure their pop up shop display looks as good as it physically can is vital!
Many large brands such as Microsoft and Apple have launched pop-up shops recently to promote a new product like the Microsoft surface and Apples iPhone. There has even been some online retailers that have decided to have a pop up shop for a few days simple to raise brand awareness. It’s a trend that seems to be paying dividends for these big brands, but smaller retailer can make it work also.
As a pop-up shop has a limited time to make a big impression it’s worth considering such things as lighting, stands, props and even music can make all the difference.
There’s more than just handing clothes up to selling out your stock with a pop-up shop.
