Find below ID Agency’s latest infographic on Redefining Consumer Experiences Post-Lockdown. The research shown is from a unique survey of over 340 UK consumers about their thoughts towards re-engaging with brands and examines what audiences want to see in summer 2021.
The infographic includes key statistics on the demand for live brand experiences and the type of events audiences will be most attracted to. It also examines the value of live events over digital experiences and how consumer expectations are changing. The respondents shared their positive views on outdoor events, such as markets, festivals and fairs. This outlines details on where people will be over the summer as well as the distances they’d be happy to travel for an event.
We hope this gives brands an idea of location when it comes to activating their next campaign. Another section of the infographic features comments from industry experts with their fresh perspective on the future of brand experiences and the impact COVID-19 has had on experiential marketing.
Check out the full report here
