Tag Archives: Device

The Challenges of BYOD

Every business faces BYOD challenges, and with every passing day more threats and security measures emerge. Bring your own device began as a trend and has morphed into a staple in the business world. Smartphones can be a significant security risk because they rarely have the strong security your business requires in the office. Simple problems like employees using old …

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The Science Behind Cross-Device Conversion Analytics

With the phenomenal rise in the number of mobile devices and the wide adoption of social media, buyers’ journey has become so complex. Consumers use multiple devices in the path to make purchase decisions that has made businesses guess consumer behavior across multiple devices. This infographic gives you a brief introduction to the concept of connected customers and the scientific …

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