With the phenomenal rise in the number of mobile devices and the wide adoption of social media, buyers’ journey has become so complex. Consumers use multiple devices in the path to make purchase decisions that has made businesses guess consumer behavior across multiple devices. This infographic gives you a brief introduction to the concept of connected customers and the scientific methods in which the cross-device conversion can be tracked.
Infographic Source : http://www.tothenew.com/blog/infographics-multi-device-conversion-analytics/
The Science Behind Cross-Device Conversion Analytics
December 8, 2015
A dedicated full-time digital marketer with 12+ years of experience in the industry. Since 2015, he has been successfully running infographicportal.com, a platform that showcases high-quality infographics across various topics. Nagendra's expertise lies in creating and executing effective digital marketing strategies that drive engagement and growth. His passion for visual storytelling and commitment to excellence has made him a respected figure in the digital marketing community.