Tag Archives: Goal

When it comes to owning and running a business, owners who don’t establish clear and substantial goals at the start are setting their teams and company for failure. Goals provide anyone — from individuals to multinational corporations — with a clear understanding of what it is that they’re trying to accomplish whether for short or long-term, gives their activities and …

When it first entered the mainstream, content marketing held such a huge promise. People praised how effective it was in the digital age, when almost every brand is competing for attention online. Even Seth Godin, the godfather of modern marketing, said: “”Content marketing is the only marketing left.”” But let’s face it: content marketing has gone downhill in recent years. …