18 Types of Video Content for Every Marketing Goal You Have

When it first entered the mainstream, content marketing held such a huge promise. People praised how effective it was in the digital age, when almost every brand is competing for attention online. Even Seth Godin, the godfather of modern marketing, said: “”Content marketing is the only marketing left.””
But let’s face it: content marketing has gone downhill in recent years. People thought it was the silver bullet that will bring them success, and so they created piles and piles of articles, blog posts, and all kinds of low-quality content.
That’s why it’s harder than before to achieve success through content marketing strategies.
But content marketing isn’t dead. Research shows that 3 out of 5 people are more likely to buy a product after watching a video online. Content marketing is still effective – you just need to double down on interactive content like video instead of static text-based content.
To get started, here are 18 types of video content to use depending on the marketing goals you want to achieve.