Some changes facilitate your strategic actions, others increase your tasks and efforts, but are always in the direction of improving and optimising your company.
Many of you who read this article are great professionals in what you do or have spent the last few years getting ready to get going, so what we offer you is a current review of ends that due to ignorance, indecision or economic uncertainty may be left without bind and, unfortunately, will affect the trajectory of your company. We hope you find these 10 tips useful to improve the results of your company:
1. Take care of your corporate image
For many potential customers, it will be the determining point to give your company a chance or continue looking, especially if you do not have exclusivity in your product.
For your client, this is a point that reaffirms the trust they have placed in you when they have nothing else to judge you for.
2. A good logo matters (and a lot)
Your logo is the most global representation of your company, the core of your branding strategy, the message you want to send to the public, the symbol you want everyone to look for.
Make sure that this important piece conveys exactly what you want. But remember, logos are powerful elements that can both inspire more trust in your company and generate rejection, despite the quality of your product.
As a general rule (although there are excellent exceptions) it should be as simple as possible, easy to understand, and easy to read. The logo must appear on all your corporate material to create confidence, homogeneity, seriousness, and offer another way of promoting your brand.
The best plan and the best strategy can easily fall apart for lack of consistency. Through our brand and image, we sell a way of doing things, a system, a way of being perceived.
If we constantly vary fonts, colours, packaging forms, etc. our image will lose solidity and consistency. Having said that, there is absolutely no point in keeping a logo that doesn’t work for your company, reviewing it, talking to a team of professional web designer , and defining a strong new visual path.
You can also make improvements to your current logo from time to time, as long as they are consistent with who the company is and what it wants to convey.
4. Put yourself in the shoes of a user of your page
It is difficult to objectively judge your own work, to know when your last investment in image or material stopped producing a beneficial fruit, went out of fashion, or turned against us, it is normal, so many moments together with all of this are not easy to remove at a stroke.
If you cannot see it yourself, if you doubt what the reality is, let your acquaintances, contacts, and/or clients offer you their external opinion. Feedback from people completely outside your Page can give you a whole new view or highlight easy-to-fix but business-critical details.
Seek the advice of professionals: you will be surprised by the number of factors, improvements, and alternatives that you have at your fingertips and your task will then be much easier.
5. Provide something of value to your customers
Every day more companies invest in their image, consequently, summarizing your actions to show the characteristics of your business, products, and services to a good presentation, in most cases, will place you at the level of many of your competitors, but unfortunately, not above (which we assume is where you want to be).
Do not forget to identify the added values that you offer to your clients, the determinants of choosing you over your competition, and if possible, make sure that they are very clear about why they choose you.
Do not stop innovating in ideas to create added value for your customers.
On your website, you can add free downloadable content, tutorials, etc.
You can send discounts, vouchers, information about the latest news, etc. through newsletters via email or by regular mail.
Create a loyalty reward system for customers: customer cards (with offers, privileged information).
6. Take note of the big
But remember they don’t always do it right, nor is there a reason why you can’t do better.
It is not simply because they have the money that large companies devote large budgets to optimising their image, products, and services. Among other reasons, they are aware that they would not remain in leadership if they did not.
Each company within its possibilities must take responsibility for its future and know when to bet on a project under the investment mentality, not simply considering negative factors such as risk and expense.
Study your competition and the titans of your sector and others who can provide you with ideas for improvements to adapt to your company and constantly progress. Do not copy, select, adapt, mould, create your own versions for your own business.
7. Be the best
Do you know the strong points of your company? Quality, price, wide range, exclusivity, design, originality, customer service, excellent, now you not only have to be but also look like it, as the saying goes.
Find the right ways to convey your strengths to your customers, and because conformity is the enemy of success, draw up a plan to improve the areas in which your company is lacking.
8. Surround yourself with the best
In most cases, the image of your company and its customer service is in the hands of your employees. Make sure that your staff is well trained, and if they need it that they have a good learning and reference manual to present and handle your products and offer customer service.
9. Simplify procedures
The good thing if brief twice good. This is especially true when we talk about any intermediate process that a customer must go through to obtain a service or product.
Forms, information about products and services even if your product includes instructions, must also be as simple as possible, all this must be possible without missing out on any useful and important information.
A good design of processes (sales, catalogues, deliveries) can mean that the buyer becomes a customer.
10. Always put your customers first
Establish the appropriate channels of communication to be the first to know their praises and their criticisms, their joys, problems, and discontents. You need to avoid at all costs the loss of the customer and the transmission of negative opinions to third parties, triggering the loss of more customers and preventing the arrival of new ones.
In most cases, a good response on time will be the key and strengthen the trust of that client. Do not forget that word of mouth is a very powerful weapon, but also a double-edged one. A happy customer with your service is an excellent way of marketing.
Be realistic, you cannot be everywhere or multiply your time, nor are you an expert in all areas that can help your company improve and reach new goals. Make sure that you can dedicate yourself fully to your specialty within your company and leave the rest, however difficult it may be at times, to the experts.
If you can’t put the 10 tips to improve the results of your company up and running at once, organise them in order of priority and put them into action one after the other. Your company does not deserve a simple survival and daily struggle, it deserves to live with its brand very high and offer you results and joy for your great efforts.