The colors you choose for the branding that you use on your website and social media channels can make a huge difference in how much traffic you get and how many conversions you make.
Therefore, you need to understand things like color psychology and which colors work well together in order to identify the best color scheme for your sites.
Get started by checking out the following helpful overview.
Use Color Combinations That Work Well
Some colors work better when they’re combined more than others.
For example, pairing red with orange typically doesn’t work well as the two colors are too similar whereas black and white or yellow and blue contrast and complement each other in an aesthetically pleasing way.
Navy and teal can appear striking and soothing, black and orange can come across as powerful and lively, and maroon and peach can create a sense of elegance and tranquility.
Though, you should first learn more about how to use individual colors and how they work from a psychological perspective, which we’ll cover in detail below, before pairing colors together.
When it’s time to consider which color combinations work well, make sure you spend time looking at how major brands combine different colors in their branding. For instance, Amazon likes to use orange and black and McDonald’s uses yellow and red.
Consider Replacing the Colors in Images to Help Them Better Match Your Branding
Once you have decided on which colors to use in the branding for your website and social media channels, and which colors to combine, you need to take note of the colors you’re using elsewhere in your content.
For instance, using color on your website isn’t only about identifying the colors and hues to use for your titles, text, background, and logo. It’s also about ensuring the photographs and other imagery that you use match your overall color scheme.
Thankfully, that doesn’t mean you have to dismiss an image that you want to use just because it doesn’t have the right colors contained in it. Instead, you can use an online tool to replace the colors in your images so that they match your branding.
Take a look at this post to learn how to replace color on images using BeFunky’s easy-to-use Replace Color tool.
Know What Different Colors Can Signify
Now, let’s get down to the nitty-gritty. By learning about color psychology, you can know what different colors signify and how your customers will react and relate to them.
In turn, that enables you to pick the right colors to use in the branding you use across your website and social media channels.
Also, bear in mind that some colors are best suited to some products and industries than others. For example, green is ideal for use if your brand is all about eco-friendliness and black is best to avoid if you are selling cleaning products.
You also need to consider the geographic location of your customer base as different colors can have different meanings in different cultures.
The color blue is heavily associated with trust, which is why it’s often used in the branding of financial businesses, such as Visa and PayPal.
Yellow is a color that people associate with sunniness, happiness, and positivity, so it can be a great color to use for all kinds of industries.
It can inspire joy, fun, and confidence. And it can really grab potential customers’ attention.
Because we all associate green with nature, it’s an ideal color to use if you sell environmental or outdoor products.
Furthermore, green can inspire innovation, balance, and creativity.
Orange is a positive color that is linked to success, happiness, and determination.
Many sales businesses use orange paint on the walls of their call centers to inspire their sales teams. And many companies know how powerful orange can be in attracting people’s attention, so it’s a good color to use on your website and across your social media channels.
Amazon uses orange to trigger action. You could do the same.
However, it’s usually best to use orange sparingly in your branding.
While black is often seen in a negative light, it’s the ideal color for luxury retailers as it suggests elegance, sophistication, and authority.
That’s why companies like Chanel and Rolls Royce use black in their branding.
Use Bright Colors for Your Calls to Action
Across your website and social channels, you’re sure to be using calls to action. Therefore, you need to carefully consider the color you use for your CTAs.
While there is no one-size-fits-all rule, in general, it’s best to select a bright color for your CTA text.
Amazon famously uses oranges. Many companies use bright blues, greens, and reds for their CTA text colors.
When choosing a color for your CTAs, make sure it works well with the color scheme of the rest of your branding.