Visual Communication, The Future of e-Marketing

Communications, the way we receive information and transfer information, have significantly changed as a result of the digital revolution that has given us quick access to smart devices and made it easier to connect to the Internet. This has changed consumer behavior as well as the fundamentals in marketing.
Customers in the audience today are different; they have a shorter attention span and 94% of them would rather if the articles they read have visuals in them. They prefer videos and infographics over long tutorials and articles. They want the message delivered to them in a manner that would help them understand it at a glance. They want it with fewer words and more self-explanatory visuals.
This is why it has become a necessity, rather than an option, to integrate a separate visual content marketing strategy. Incorporating visual communication elements should be done methodically if you are to generate a greater outcome. Check out the infographic to learn the visual marketing best practices you should know as a marketer.

Infographic Source: http://creately.com/blog/visual-communication-marketing/