What is a “good” eCommerce conversion rate?

Conversion rate optimization is one of the most effective ways to increase sales on your website.
Think about it – if you have 10,000 visitors to your website, a 1% conversion rate means you have 100 sales. However, if you can get this metric to 2%, you’ve immediately doubled your sales.
The thing that’s tricky with conversion rate optimization is that there are lots of variables involved. Overall, the average eCommerce conversion rate is around 2-3%. However, when we look at average conversion rates by device, for example, desktop converts at 3.8%, while smartphones only convert at 1.8%. That’s a massive difference.
It’s clear that conversion rate optimization is dependant on a number of variables. To determine what your conversion rate should be for your particular business, check out some of the statistics in the infographic below.
eCommerce conversion rate statistics
Infographic Source: https://endertech.com/blog/average-ecommerce-conversion-rate

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