Mobile email marketing is the need of hour. Many marketers have already implemented strategy of optimizing their emails for this device. But still, they commit errors that reduce their chances of connecting with customers.
As a marketer, you should be extra careful and have a complete list of don’ts. It should be precise so that you can check each DON’T in email. If it’s there, you should look into the right methods or tactics to eliminate it.
Some common mistakes that one commits are creating long subject lines, bad color combinations and others that make reading difficult for the recipients via mobiles. So, before sending an email to customers, proofread it multiple times and that too on this device.
This would help understand what mistakes one should clearly avoid while designing emails. A well-balanced approach could help you stand out in this strategy.
