What to Do if Your Domain Expires

If you’re thinking a website will help your small business thrive, you aren’t wrong. However, maintaining a site takes a lot of hard work. There are a lot of things that go into a well-designed website that will attract visitors and potential customers.

How a Domain Expiration Reminder Helps

Aside from preparing useful content on your site, you’ll also need to focus on the technical side of things. Many business owners may not have the time to ensure every aspect of their company is working the way it should.

Take a domain name, for example. If you’re lucky enough to have dedicated personnel handling your site, they should stay on top of things and not let your domain name expire. However, if you as a boss are wearing many hats, you’ll need to ensure that your site stays up at all times. This is where a domain expiration reminder is helpful.

What Happens When a Domain Name Expires

If you don’t renew your domain before it expires, don’t panic just yet. There’s something commonly known as a grace period which lasts between 0 to 30 days. During this time, you’ll still have the chance to renew it at the normal rate without forking out additional costs.

However, once your grace period is over, the domain enters a state known as redemption. You can consider this your last chance to act before it’s put up for auction. Here, you’ll still be able to regain control. Unfortunately, this will involve paying a redemption fee on top of the regular renewal amount. Why should you risk this happening at all? It’s much safer to implement a domain expiration reminder to keep your mind at ease.

The Hassle Is Not Worth It

It should come as no surprise, but the problems that come with losing a domain are immense. A business lacking a website is equivalent to a one-way ticket to the Stone Age.