10 Stats That Prove The Importance Of Trade Shows

The global pandemic has hit many industries hard. But even as many sectors begin to tentatively open once more, there’s one industry that still remains in lockdown – trade shows and events.
Whilst some companies have adapted to move events online, specifically industries such as exhibitions, corporate events and trade shows have yet to be able to reopen and enjoy the same successes that they did pre-covid.
But just how important is this industry to business? We’ve taken a look at the numbers behind the trade show sector and they’re enormous.
The B2B trade show market is worth over $34 billion a year, with Germany, in particular, hosting some of the biggest events on the planet in Hannover and Frankfurt.
And for the businesses that invest in these events, they’re a critical part of their sales and marketing strategy, and nearly four in 10 firms had been planning to increase spending on trade shows and exhibitions this year.
No doubt this industry will return in the future, and the stats below show why sooner rather than later would be best for the companies who search for, and sell, products and services.

Infographic Source: https://boosters.co.uk/our-latest-news?news_id=29