The main difference between small and large businesses is the resources. Small business mostly gets affected by the absence of adequate resources on multiple levels, including its marketing efforts. As conventional marketing needs a lot of money so this is where digital marketing steps in. The infographic here shows a few points on why every small business should have a digital marketing strategy.
Cost is one of the biggest advantages of digital marketing over traditional marketing and this comes across as a huge advantage for small business. Digital marketing allows smaller businesses to compete with larger ones on an even level. So with digital marketing, a small business doesn’t need to remain in the shadows of its larger counterpart anymore.
Measurability, personalisation and a customer-centeredness are among the few benefits of digital marketing for small businesses. Traditional forms of marketing fall short of digital marketing on each of those parameters.