Benefits of All in One Sales and Marketing Software

For any organization to succeed, its sales and marketing processes must be aligned. Not doing so leads to a higher incidence of fractured relationships, lost leads and sales, inefficient processes, and lowered revenues.
Did you know that research shows that not aligning marketing and sales processes in an organization can cost it 10 percent or more of its annual revenue? As a whole, this misalignment is costing businesses more than a trillion dollars per year.
It is even sadder that a whopping 78% of B2B companies report that their sales and marketing relationship is not aligned.
This is undoubtedly a huge loss for any organization.
But the good news is that it is totally avoidable.
By aligning the sales and marketing processes, you can enhance organizational efficiency all around. And what better tool to do this than integrated full-featured marketing, sales, and service automation platform with a CRM. All that a business needs to do to have their sales and marketing departments on the same page is to implement such an automation platform, set processes in place and things will start taking care of themselves.
This infographic by EngageBay will help you understand all about misalignment, how it can be avoided and/or reversed and also explains what the all-in-one marketing and sales software can do to help streamline the processes effectively. Also included are some very keen sales and marketing alignment stats for your reference.
Take a look here at how to align sales and marketing!

Infographic Source: https://www.engagebay.com/blog/sales-and-marketing-alignment-infographic/