The truth is that mobile phones, tablets, iPad and smartphone usage is increasing rapidly. This is because of its cost effectiveness, comfort, ease and convenience. As a matter of fact, mobile device usage has been closing digital divide that is present between the poor and the rich. It has become compulsory for every type of business to create mobile friendly websites, so as to reach the target audience using mobile phones. This is achievable by creating designs which are found to be responsive to different screen sizes and devices.
About responsive web design
Contacting the best web designing services in Brisbane can help the person to know more about responsive web design. RWD (responsive web design) is considered to be a technique that web design uses for allowing the webpages to respond to orientation, screen size and the device platform that the user is viewing.
This type of design is one of the simplest, but essential aspects which is stated to have changed completely in recent times, the browsers’ browsing behaviour. These websites can change from one site to the other. For instance, if the user uses a tablet device from the mobile phone, then the site adapts automatically and dynamically for fitting the screen size.
Understand the benefits
- User-friendly: The fact is responsive sites are considered to be highly fluid and liquid, thereby making the contents to switch across the different devices and screen resolutions. There is present foreground image to scale with device layout for revealing those hidden image part of the site. It is this fluidity, which makes this type of site to be better accessible, user friendly as well as exquisite unlike that of conventional sites. The users can browse through the site, irrespective of the type of environment they are in, thereby increasing the business site reach.
- Consolidating business marketing efforts: Responsive design has been recommended by Google as the best practice. Hence, businesses not using them are likely to be missed out significantly. This is because, responsive sites can be crawled by Google quite easily and the search results can perform favourably. It has been found that mobile optimized or responsive websites ranked much better when compared to unresponsive sites. Therefore, having a properly developed responsive site can help augment the different marketing efforts of any organization and help them to achieve their objectives effortlessly.
- Cost-effective: It can be more inconvenient or expensive in using laptops or desktops instead of mobile devices. The latter are known to offer the users with easy and quick access to various types of information, even on the move. These devices are also lightweight on the pocket. Those who are on the move constantly find such sites to be of great use.
For all types of businesses, responsive site design helps to diminish development and design expenses, since different sites are not required to be developed for different devices. Besides this, money can be saved on maintenance expenses, since only a single site will be focused upon.