The importance of a Craft Beer Label

Does a beer label impact the consumer’s buying decision? Craft beer is an exploding market with 3,418 breweries with another 2,051 planned to open in the next year. In 2014 alone, 22.2 million barrels of beer were sold – up 18.6% from 2013. With so many options on the market, how do consumers pick the right one? What type of label finish influences their purchase decision? 
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