Mobile app development process and technologies have evolved tremendously. However, the platforms largely remain the same; iOS and Android app development. Both of these mobile platforms differ with each other on a large scale. From technologies, marketing efforts, market space, audience, to the more technical details.
Although the market share of Android is much larger than iOS, the revenue generated by iOS apps stands higher than that of Android apps. Either way, both play an important role in furthering the businesses and generating revenue. It depends largely on the organization’s target audience. Once a client comes forth with a mobile app project, one of the things a professional mobile app development company in Dallas invests heavily in is the target audience research.
It is one of the most crucial parts of the initial research as it determines the platform on which the app will be developed on; whether Android, iOS, or both. If the client’s audience resides in both the spectrums, then the software company is more likely to recommend cross-platform app development. Not only it saves the hassle of developing the same app on two different platforms, but cut down the development cost significantly; along with the time and effort invested in it.
Still, it is really important that the client understands the basic differences between iOS and Android app development. This way they have the necessary working knowledge to make informed decisions about the future of their business. Since a mobile app will be a functional depiction of their business and the services it offers.
So not only it should be available to the right audience on the right platform, it should also convey the story of their business correctly. This way, the marketing efforts will go smoothly and will be streamlined. It’s all interconnected; the mobile app, business values and services, revenue, marketing and sales efforts, and more.