How App Retention is Like Dating and Getting Engaged

More and more consumers are moving to mobile to consumer information and make purchases. This has prompted many businesses to reach customers in the media they consume. Mobile apps, for instance, offer a more streamlined experience for consumers and allows people to connect with their favorite brands.

At first glance, it may seem like a simple win for popular brands. The facts, however, beg to differ! 53% of smartphone users don’t actually have their favorite brand’s app installed.

Mobile app retention is an ongoing struggle that many brands are trying to solve. With a seemingly never-ending sea of apps to compete with, many brands have their work cut out for them. Luckily, mobile apps have been around for a fair amount of time. This means that there are lots of data-backed tips and methods to learn from and apply to our own apps.

CleverTap put together a handy guide to learning just that. When it comes down to it, app retention is no different than dating! For example, since 66% of users feel like they can accomplish the same things on a brand’s mobile website as the app, it’s important to make sure your app offers a value proposition that separates the app experience from your site.

In other words, you need to make sure you make your app stand out to make a good first impression! They also included this and many other app retention stats in their full guide so you can learn about all of the different ins, outs and best practices when it comes to app retention.

Take a look at their infographic so you can go through the phases of the app retention life cycle and see what you can apply to your app retention strategy.

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