LinkedIn is one of the most successful sales and marketing tools used today. Whether you are a small or large organization, it’s worth investing in LinkedIn if you are to build a superhit go-to-market strategy. LinkedIn B2B marketing strategies offer important benefits like employee amplification, increased brand awareness, specific account targeting, precise ad targeting, strong brand authority, and engagement growth.
Besides B2B marketing strategies, you can boost your B2B sales efforts with LinkedIn. Be it finding the right leads, getting a warm introduction to other prospects, creating targeted contact lists, or social selling, LinkedIn has become a must-have tool for B2B sales activities.
Did you know, more than 55 million companies are on LinkedIn? LinkedIn works great to build a vast professional network or reach target audiences faster. There are different LinkedIn features and products you can use to drive better sales and marketing results for your business. Examples include Sales Navigator, Sales Insights, InMail, Sponsored Content, Dynamic Ads, etc.
Let’s take a look at some important statistics that show why you should include LinkedIn in your go-to-market strategy.