Unique Challenges Franchise Businesses Face with Search Engine Marketing Campaigns

With times becoming increasingly difficult, franchise businesses are looking for more efficient ways to spend their marketing dollars. While mass media still gets a huge portion of advertising budgets, digital marketing has grown to be equally as important. Digital marketing, which encompasses everything from paid search ads to search engine optimization, is an essential component that contributes to the success of franchise businesses. Through successful search engine marketing, franchises have the opportunity to target people based on their search intent. Understanding what people search for through Google, Yahoo and Bing is important and can often give franchise businesses a precise indication of how close they are to completing their goals. Unfortunately, franchisees and franchisors don’t always see eye to eye in terms of their specific goals. This infographic explains some of the hurdles that franchise businesses may go through on the road to digital marketing success.franchise businesses marketing

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