Good ol’ SMS texting may be the hallmark of older generations, but it’s still playing a role in today’s era of instant messaging and video chatting.
Research shows that about 9 out of 10 smartphone users still use SMS texting in their everyday lives, and this is true for countries both developed and still developing.
These statistics prove that unlike the plethora of technological fads and messaging apps that pop up today, SMS texting will remain as one of the most reliable ways for people to communicate.
This infographic gives context on why SMS continues to be an important communication tool in the modern age. It also shows other relevant statistics that prove how businesses can benefit from using this technology over popular mediums such as social media and blogging. With a little tweaking, SMS can be a powerful tool that can help businesses grow and connect with their audience.