Tag Archives: Analytics

E-commerce businesses are thriving with a rapid pace these days. Online selling is becoming popular after every passing day. When selling of goods happening online it’s hard to know the important details of business without having a data analytics system. What benefits can a data analytics solution provide to an e-commerce business? The first think which comes into the picture …

Content is king, and online video content is set to rule the world in 2016. As Pexeso’s online video tracking and analytics tool crawls many popular sites, we’ve been able to uncover some remarkably interesting, in-depth insights that we want to share, starting with YouTube. This previously unreported, proprietary data shows what’s REALLY uploaded, deleted and claimed in a single …

With the phenomenal rise in the number of mobile devices and the wide adoption of social media, buyers’ journey has become so complex. Consumers use multiple devices in the path to make purchase decisions that has made businesses guess consumer behavior across multiple devices. This infographic gives you a brief introduction to the concept of connected customers and the scientific …

Marketers are constantly struggling with a lack of time. That’s why it’s so important to stay focused on things that really matter. Recently we’ve been seeing more and more posts titled, “X Marketing Metrics That Need to Die”. Are there actually so many useless metrics we should ignore to win more time? Maybe. But who cares about useless ones if …