Web Analytics Metrics You Should Track

Marketers are constantly struggling with a lack of time. That’s why it’s so important to stay focused on things that really matter. Recently we’ve been seeing more and more posts titled, “X Marketing Metrics That Need to Die”. Are there actually so many useless metrics we should ignore to win more time? Maybe. But who cares about useless ones if there are metrics that you should track daily?
To make web analytics clearer, we’ve decided to craft a list of most important metrics for your marketing campaigns. This infographic helps you:

  1. Understand whether your project goes well or not
  2. Ignore useless analytics and save more time

Here’s the list of the 16 metrics every online marketer should track to measure a campaign’s performance. We combined all of them into three groups to visualize your business journey:

  1. Traffic (visitors come to your site)
  2. Conversion (visitors convert into sales leads, and then into customers)
  3. Profit

Share it if you like it, and then start measuring!Web Analytics Metrics

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One comment

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