Web Analytics Metrics You Should Track

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Written by Nagendra

October 6, 2015

Marketers are constantly struggling with a lack of time. That’s why it’s so important to stay focused on things that really matter. Recently we’ve been seeing more and more posts titled, “X Marketing Metrics That Need to Die”. Are there actually so many useless metrics we should ignore to win more time? Maybe. But who cares about useless ones if there are metrics that you should track daily?
To make web analytics clearer, we’ve decided to craft a list of most important metrics for your marketing campaigns. This infographic helps you:

  1. Understand whether your project goes well or not
  2. Ignore useless analytics and save more time

Here’s the list of the 16 metrics every online marketer should track to measure a campaign’s performance. We combined all of them into three groups to visualize your business journey:

  1. Traffic (visitors come to your site)
  2. Conversion (visitors convert into sales leads, and then into customers)
  3. Profit

Share it if you like it, and then start measuring!Web Analytics Metrics

A dedicated full-time digital marketer with 12+ years of experience in the industry. Since 2015, he has been successfully running infographicportal.com, a platform that showcases high-quality infographics across various topics. Nagendra's expertise lies in creating and executing effective digital marketing strategies that drive engagement and growth. His passion for visual storytelling and commitment to excellence has made him a respected figure in the digital marketing community.

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