“Content is king.” Or is it? The phrase originated in a 1996 essay by Bill Gates – but that was two decades ago. Does it still hold true in today’s evolved digital landscape?
Well, yes and no.
The Internet is basically overflowing with content that it has started to lose value. Combine that with attention spans that seem to be getting shorter every year, and the result is that people don’t really spend time reading content anymore.
This doesn’t mean content cannot be “”king.”” It just means that businesses and marketers have to make *great* content that stands out from the rest and genuinely connects with their audience. And to do that, they need to have the tools and technology that will allow them to understand their audience better.
That’s where content intelligence comes in. Check out the infographic below to get a better overview of this technology and how it can empower your business.