“Content is king.” Or is it? The phrase originated in a 1996 essay by Bill Gates – but that was two decades ago. Does it still hold true in today’s evolved digital landscape? Well, yes and no. The Internet is basically overflowing with content that it has started to lose value. Combine that with attention spans that seem to be …
When it first entered the mainstream, content marketing held such a huge promise. People praised how effective it was in the digital age, when almost every brand is competing for attention online. Even Seth Godin, the godfather of modern marketing, said: Content marketing is the only marketing left. But let’s face it: content marketing has gone downhill in recent years. …
The population of a video has increased tremendously across the globe for a few years; now the animated videos are seen everywhere from television to social media to billboards; video format of advertisement is the most popular format these days to attract new customers to your business. Even the restaurant menu these days is presented in a video format. The …
Content marketing is an indispensable piece of your digital marketing system. In 2016, we saw the broad selection of substance based advancement over all businesses. In 2017, the practice will keep on thriving much more; particularly in little and medium measured organizations. Content marketing offers better engagement, better conversions, and as a rule, costs not as much as different types …
Did you know that 98% of your website traffic leaves your website without converting into a valuable lead or a paying customer? Getting traffic on your website is worth nothing if you don’t convert any of it into leads. One of the best ways to change this and start capturing value from your visitors is by offering a content upgrade. …
The year 2015 is coming to an end, and new one is about to start. As always, this is the time to look back at events and try to predict what will happen in new year. Online business owners and even bloggers spend a lot of time and effort working on their marketing, so that’s what we tried to recap …
Migration of content from one website to another can be a daunting task. It can be done either manually or automated. Adobe Experience Manager is a popular CMS platform that is used by enterprises to migrate their content to. There are a number of steps involved in this automated migration of content to AEM. This infographic explains the preliminary steps …
Have you been giving equal focus to the written and visual content of your social media shares? While both play a major role in keeping your customers interested, you may want to lean slightly more toward the latter. Why? Because majority of people, more often than not, are bound to grow bored of the written word, if there Is an …