A Starter’s Guide to Providing an Effective Social Media Customer Support

If you own a business or two, then you’ve probably heard the term “”social media marketing”” from your peers in the industry. Or maybe you’re an advocate of social media marketing yourself – then you know how powerful yet inexpensive it is as a tool to get your brand or product to more audiences who will like it.
But there’s another way to use social media in improving your business.
Social media customer service, according to Zendesk, is a strategy of using social media channels like Facebook and Twitter to provide lighting-fast support to your customers. Compared to the traditional phone support, using social media makes much more sense because most people are practically online most of the time.
There’s a catch, though: you need to have a plan on how you’re going to approach this strategy. That means looking at the bigger picture to decide on the tools, the process, and the team that will make up your social media support system.
Here’s a visual guide for starters made by outsourcing firm Transcosmos.
Infographic Source: http://transcosmos.co.uk/blog/efficient-social-media-customer-support/

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