Halloween is coming soon and that means more than just candy, monsters and more candy. It’s time to put your email marketing expert costume on and make sure you’re doing everything you can to get the most out of your newsletters!
Now is the perfect time to review some of the basics of newsletter design and email campaign strategy so that your next promotion doesn’t turn into a horror story! Are you designing your message to avoid spam filters? Are you segmenting your database and sending personalized messages?
Are you relying too much on social media and not utilizing email to its full potential? Don’t be afraid – check out our new infographic full of tricks and treats for online marketers preparing for the busiest shopping season of the year. Follow these rules for your next campaign and watch your conversion rates go higher and vamp-higher (get it? GET IT???).