Many business owners have turned to local SEO services to help generate more website traffic. Marketers use search engine optimization to help your business appear at the top of Google. When you appear higher in the search engine results page, you increase your chances of having your website generating clicks. The more relevant keywords you rank for, the more clicks and conversions you’re going to get on your website.
To rank your website, you need to have perfect on-page optimization, including proper titles, meta descriptions, headers, image compression, and alt text. After that, you can focus on building citations and working on quality content for your website. When you invest in high quality content, you present yourself as a source of trust and authority in your industry. You can also reach out to relevant bloggers to see if they would be interested in sharing your content.
It’s important to note that starting in July 2018, Google will take mobile website speed as a ranking factor. It’s essential that your website is optimized for mobile to receive all of those monthly mobile searches.
This infographic by NYC Serp shows how having customer testimonials on your website can inspire people to take action and contact you. People that read local reviews are more likely to contact a business.